Sunday, May 27, 2007

Burger Wars: What part of the cow, Jack?

As a Veteran of the Burger Wars, I find this hysterical:

LOS ANGELES - The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.

CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in which executives laugh hysterically at the word "Angus" and another where the chain's pingpong ball-headed mascot, Jack, is asked to point to a diagram of a cow and show where Angus meat comes from.

"I'd rather not," the pointy-nosed Jack replies


CKE claims the ads create the misleading impression that Jack In The Box's new 100 percent sirloin burgers use a better quality of meat than the Angus beef used by Carl's Jr. and Hardee's. CKE claims the spots confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle.

(from the story here)

I don't see how they have a case. Remember the old Wendy's commericals that tagged their competitors for not having any beef, or the "pieces parts" that went into their chicken? They don't name their competitors, which, at this point, could be Hardees OR Burger King OR McD's, so it's fair game, quite frankly.

Besides, if there was a way to make burgers from a cow's asshole... we'd already be eating them. And for all we know we probably already are.


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